The Advertising Media Spend Report – H1 2024
Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence.
In a media landscape where consumer touchpoints are increasingly disparate, being able to justify marketing spend by directly linking it to consumer touchpoints and sales is a significant challenge. Investing in a full-funnel marketing approach can help marketers strike a balance between immediate performance results and long-term brand sustainability efforts to drive long-term success.
This report follows a roundtable at Advertising Week New York 2024 with key industry peers and experts led by Nielsen, underscoring the critical role of full-funnel measurement in driving marketing success.
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The importance of connecting long-term brand equity and short-term performance marketing funnels, and why these strategies can no longer be siloed in a data-driven landscape.
How internal buy-in through education, collaboration and transparency, especially for legacy brands, is necessary to stay competitive into the future.
Navigating the needs and challenges of gathering quality data to construct a more holistic marketing measurement framework with a clear focus on outcomes.
